MS in Marketing in Canada 2025-26: Top Universities, Fees, Eligibility, Placements, Admission & More
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Thinking about studying marketing abroad? Well, an MS in Marketing in Canada in 2025-26 could be a smart move for you. Canada is home to top universities such as the University of Toronto and the University of British Columbia, which offer hands-on learning, real-world projects, and chances to connect with industry experts. All these programs specifically focus on research-based learning, consumer behavior, and marketing strategies, with some specializing in digital marketing or other niche areas. Moreover, you get post-study work options, which means you can start building your career right after graduation.
Let us now get into the top universities for MS in Marketing in Canada, along with their eligibility criteria, scholarships and more.
List of Top Universities for MS in Marketing in Canada for 2025-26
Canada boasts many universities that offer advanced degrees in Marketing. Here are the top universities for MS in Marketing in Canada, along with QS world university ranking, and average tuition fees.
Q.S World University Ranking (2026) |
University Name |
Average Tuition Fees (CAD) |
Average Tuition Fees (INR) |
1 |
University of Toronto |
49,800 |
30,87,600 |
2 |
University of British Columbia |
46,000 |
28,52,000 |
3 |
McGill University |
45,000 |
27,90,000 |
4 |
York University (Schulich) |
42,100 |
26,10,200 |
5 |
Queen’s University (Smith) |
44,100 |
27,34,200 |
6 |
Western University (Ivey) |
52,000 |
32,24,000 |
7 |
Concordia University (John Molson) |
33,000 |
20,46,000 |
8 |
University of Alberta |
33,500 |
20,77,000 |
9 |
McMaster University (DeGroote) |
32,500 |
20,15,000 |
10 |
Simon Fraser University |
31,000 |
19,22,000 |
Also Read:10 Best Part Time Jobs in Canada for International Students (2025)
Eligibility Criteria for MS in Marketing in Canada 2025-26
To be eligible for an MS in Marketing in Canada in 2025, you need a bachelor’s degree in marketing, business, or a related field, a competitive GPA and proof of English Language proficiency (IELTS or TOEFL scores).
- Bachelors Degree:Four-year bachelor's from a recognized institution. Some accept 3-year degrees with extra work experience.
- GPA:Minimum 3.0–3.5 on a 4.0 scale (varies by university). Equivalent to 75–80%
- Work Experience:Not always mandatory. Recommended or required for 3-year degree holders or non-business grads. Typically 1 year is preferred.
- English Proficiency:IELTS: 6.5–7.0 overall (no band below 6.0–6.5). TOEFL iBT: 90–100 (minimum 23 per section at top schools). PTE Academic is sometimes accepted.
- Standardised Test:GMAT/GRE are not required, but some universities may ask for GMAT (580+) or GRE (150–160 Quant)
- Statement of Purpose:Required
- Letter of Recommendation:2–3 letters
- Resume:Resume or CV required
- Transcripts:Official/unofficial transcripts
- Other Essential Documents:Passport copy, proof of funds, study permit/visa (for international students)
Scholarships for Students Pursuing MS in Marketing in Canada
There are several scholarships available for students pursuing an MS in Marketing in Canada. These include university-specific scholarships, province-specific awards, and national-level fellowships:
Scholarship Type |
Name |
Eligibility |
University-Specific |
McCall MacBain Scholarship (McGill) |
Full scholarship for master’s/professional studies at McGill University. Open to all disciplines including Marketing. |
Digital Marketing & E-Commerce Scholarship |
CAD 9,000 scholarship for students in digital marketing/e-commerce at a top Canadian university. |
|
Various Merit-based & Entrance Awards |
Many universities offer merit-based, entrance, and international student scholarships for MS in Marketing. |
|
Province-Specific |
Ontario Graduate Scholarship (OGS) |
Prestigious provincial scholarship for graduate studies (including Marketing) at Ontario universities. |
National-Level |
Banting Postdoctoral Fellowships |
Prestigious postdoctoral award (for those pursuing research after a master's/PhD). |
Other National Scholarships |
Canada offers a range of national scholarships for international master's students in Marketing and related fields. |
|
Other Opportunities |
48+ Marketing Scholarships in Canada |
Multiple scholarships for master's in Marketing, including full and partial funding, available for international students. |
Digital Marketing Scholarships |
Over 200 scholarships specifically for digital marketing studies at the master's level in Canada. |
Also Read:How Much IELTS Score is Required for a Canada Work Permit?
Job Prospects & Salaries After MS in Marketing from Canada
Here is a list of some jobs prospects after pursuing a Master’s in marketing from Canada, along with their average salaries:
Role |
Salary Range (CAD) |
Salary Range (INR) |
Top Employers |
Market Research Analyst |
50,000 – 80,000 |
41 Lakhs – 66 Lakhs |
Nielsen, Ipsos, Kantar, GfK |
Advertising Manager |
60,000 – 100,000 |
50 Lakhs – 83 Lakhs |
Ogilvy, WPP, Dentsu, Publicis |
Social Media Manager |
50,000 – 80,000 |
41 Lakhs – 66 Lakhs |
Airbnb, Nike, Starbucks, Red Bull |
Brand Manager |
60,000 – 100,000 |
50 Lakhs – 83 Lakhs |
Procter & Gamble, Unilever, Coca-Cola, L'Oréal |
Digital Marketing Manager |
70,000 – 120,000 |
58 Lakhs – 1 Crore |
Google, Facebook, Amazon, HubSpot |
Marketing Consultant |
70,000 – 100,000 |
58 Lakhs – 83 Lakhs |
McKinsey & Co., Boston Consulting Group, Deloitte |
Product Marketing Manager |
80,000 – 120,000 |
66 Lakhs – 1 Crore |
Apple, Microsoft, Adobe, Salesforce |
Chief Marketing Officer |
315,788 – 429,337 |
2 Crore – 3 Crore |
Korn Ferry, Spencer Stuart, Heidrick & Struggles |
Public Relations Manager |
107,449 – 140,884 |
89 Lakhs – 1.16 Crore |
Samsung, Netflix, Tesla, Uber |
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Limited-time offer : Access a free 10-Day IELTS study plan curated for you
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